Journal of marketing research Aug 1, 2024 · Market segmentation is crucial for marketing and strategy deployment (Freytag & Clarke, 2001; Mora Cortez & Hidalgo, 2022; Morgan et al. Finally, we discuss results, limitations, and implications for fu- ture research. Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. van Heerde, Christine Moorman, C. unc. “Empirics-first” (EF) research is grounded in a real-world marketing phenomenon that involves obtaining and analyzing data and producing valid marketing-relevant insights without necessarily developing or testing theory (Golder et al. Copying for other than personal or internal reference without 5819, USA. Journal of Marketing Research, 250 S. It has an ISSN identifier of 0022-2437. Apr 20, 2021 · Table of contents for Journal of Marketing Research, 58, 3 Journal of Marketing Research (JMR) is a scholarly journal dedicated to publishing research in the field of Economics, Econometrics and Finance, and Published by SAGE. Aside from packshots (standalone product images), two types of brand-related selfie images Jan 24, 2022 · Marketing practices like money-back guarantees (MBGs) are prevalent in many expert-service markets but are often decried as marketing gimmicks that take advantage of vulnerable and poorly informed consumers. May 1, 2007 · Table of contents for Journal of Marketing Research, 44, 2 Editor in Chief Rajdeep Grewal UNC Kenan-Flagler Business School University of North Carolina at Chapel Hill Rajdeep_Grewal@kenan-f lagler. This journal covers the area [s] related to Business and International Management, Economics and Econometrics, Marketing, etc. Published articles must make a significant contribution to the marketing discipline, provide a basis for RAJDEEP GREWAL* Journal of Marketing Research (JMR) has a storied history as one of the preeminent journals in the marketing discipline. JMR is universally regarded as a top-tier marketing journal. Jun 27, 2025 · Journal of Marketing Research is a journal published by American Marketing Association. Scope JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. The American Marketing Association (AMA), one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. In this research, conducted in the market for Sep 2, 2025 · Access NYU Libraries' marketing and advertising resources. The research offers significant and timely contribution to the literature offering key insight to researchers in the advancement of knowledge within this marketing domain. The Editor in Chief (EIC) will serve a three-year term beginning July 1, 2026, resulting in the publication of the 2027–2029 calendar-year volumes of the journal. The journal welcomes manuscripts from all aspects of marketing areas such as marketing strategy and management, branding and brand management, product development, supply Founded in 1958 the aim of the International Journal of Market Research (IJMR) is to publish original research addressing key challenges in market research and insight. Results of a higher order factor anal- ysis designed to assess the validity of the positive-negative perception of price taxonomy are then reported. The coverage history of this journal is as follows: 1968, 1995-2022. The authors theorize that engaging in advocated health behaviors has moral associations; however, a stigmatized risk JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case Chicago: American Marketing Association. 6 days ago · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. The Journal is committed to advancing Jan 1, 2023 · What Is the Policy? Authors of conditionally accepted papers that contain numerical or computational work (e. It is published by the American Marketing Association. Dec 9, 2024 · Technological advances have opened up new opportunities for marketers, consumers, and marketing researchers. Jul 9, 2019 · Table of contents for Journal of Marketing Research, 56, 5 The UTD Top 100 Business School Rankings Aug 14, 2020 · Table of contents for Journal of Marketing Research, 57, 5 Table of contents for Journal of Marketing Research, 61, 3, Jun 01, 2024 Book Cateora, Philip R. Related fields such as public relations and advertising are also included as their missions overlap. 2020 | 2018 | 2013 | 2012 2020 C. Search using the main keywords that describe your topic. The authors partnered with UNICEF to launch three field experiments in Panamá among 2,418 Her research has appeared in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Academy of Management Review, Administrative Science Quarterly, and Harvard Business Review where it has been honored with several best paper awards. Kolsarici, Demetrios Vakratsas and P. In this article, the author presents a three-pronged framework to analyze fashion cycles in data composed of (1) algorithmic methods for identifying cycles, (2) a statistical Aug 18, 2018 · Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing. Bring together the latest articles and table of contents of Journal of Marketing Research into your web page or RSS reader. The rank of this journal is 128. Oct 17, 2025 · Acts as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. (2024), and many articles from other fields such as strategy, biology, and medicine. Wacker Dr. This journal is double-blind peer reviewed with an acceptance rate of less than 35%. International Journal of Market Research offers a site for the dissemination of new research results in the quickly growing fields of Business and Management. Read our diversity, equity, and inclusion pledge. Check Journal of Marketing Research Impact Factor, Overall Ranking, Rating, h-index, Call For Papers, Publisher, ISSN, Scientific Journal Ranking (SJR), Abbreviation, Acceptance Rate, Review Speed, Scope, Publication Fees, Submission Guidelines, other Important Details at Resurchify Apr 1, 2012 · Why are certain pieces of online content (e. IJRM aims to contribute to the marketing discipline by providing high-quality, original research … View full aims & scope The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. May 29, 2024 · Table of contents for Journal of Marketing Research, 61, 4 Nov 4, 2022 · Table of contents for Journal of Marketing Research, 60, 2 Impact at JMR highlights important and actionable content published in Journal of Marketing Research. Journal of Marketing Research Vol. 13, 192, and 7. » If you need a journal template (Word or Latex), you can read this entry. Across three studies, the authors evaluate the relative effectiveness of print ads versus digital ads. Reviewers and AEs play a crucial role as advisers to CoEs in deciding what Jun 19, 2022 · Table of contents for Journal of Marketing Research, 59, 5, Oct 01, 2022 Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and e Sep 29, 2025 · Find journal articles on a broad range of subjects including marketing, market research, market analysis and consumer behaviour. Consistent with the broad positioning of , they find substantial diversity in domains, topics, methods, and sources of The Journal recommends that authors follow the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals formulated by the International Committee of Medical Journal Editors (ICMJE). We encourage submissions and peer review from a diverse range of authors and reviewers from across all countries and backgrounds. , 2022: 755). Naikand, “The Anatomy Nov 12, 2022 · Table of contents for Journal of Marketing Research, 60, 1 This study proposes a cognitive model linking consumer satisfaction to expectation, disconfirmation, attitude change, and purchase intention, supported by field research findings. Top Marketing journals The editorial board of Journal of Marketing Research Table of contents for Journal of Marketing Research, 60, 1, Feb 01, 2023 Mission The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing. The journal concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians. , 2019; Thomas, 2022). We aim to publish evidence-based research in an international marketing context that kindles thought leadership in marketing scholars. Hamilton received the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor in 2011 and was named an MSI Young Scholar in 2013. Suggestions for improvements in five specific areas are discussed: competitive landscape, evolution in the theory and practice of marketing Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. edu Oct 10, 2025 · A scholarly journal, JCR focuses on research to explain and describe consumer behavior. This journal's impact score, h-index, and SJR are 6. The journal publishes majorly in the area (s): Computer science & Marketing research. Join the conversation about this journal Aug 1, 2023 · This research investigates how shopping on a weekday or a weekend moderates the impact of music on supermarket sales. Moreover, the listed journals are UGC CARE approved, Scopus indexed. Feb 3, 2023 · His research has appeared in scholarly journals such as American Economic Review, Journal of Political Economy, Marketing Science, Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, and Journal of Marketing. Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. Contrary to the intuitive beliefs of interviewed store managers, a meta-analysis, two field studies, and a controlled experimental study The Journal of Management and Marketing Research (JMMR) publishes original, unpublished manuscripts related to contemporary issues in management and marketing. edu) and Editor in Chief of the Journal of Marketing Research. g. Jan 17, 2022 · Table of contents for Journal of Marketing Research, 59, 1 Nov 2, 2020 · The authors study the nature of articles published in the ) during the seven-year period 2013–2019. e. The Journal of Applied Marketing Theory (JAMT) is an open-access, double-blind, peer-reviewed, no-fee journal that publishes articles focusing on the application of academic research for marketing practitioners and academics. A. This article explores how emotions influence the virality of online content, offering insights into designing effective viral marketing strategies. Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Mission The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing. Feb 1, 2017 · Fashions and conspicuous consumption play an important role in marketing. (1996), International Marketing, 2nd ed. The goal of the article is to supplement the manuscript’s overarching goal to recognize and repair unclear writing to authors write more impactful articles. Any topic related to management or marketing is appropriate for publication consideration in the journal. Nov 11, 2025 · The Journal of Marketing Theory and Practice was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners. JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case Goals of the Policy The Journal of Marketing Research (JMR), as an empirical research journal, contributes to the development of knowledge in the field of marketing by ensuring that the claims made by authors publishing their work in JMR are credible and reliable. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Published articles must make a significant contribution to the marketing discipline, provide a basis for Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. Explore the winning articles from Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of International Marketing and Journal of Interactive Marketing. 6 days ago · The International Journal of Market Research (IJMR) publishes original research addressing key challenges in market research and insight. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship. The journals are sorted based on Scopus SJR score. Published articles must make a significant contribution to the marketing discipline, provide a basis for Journal of Marketing Management is a double blind peer reviewed international academic journal that publishes scientific research papers on the contemporary practices of marketing. and Robin Psaros Chair in Business Administration, Vice Dean of Faculty, and Professor of Marketing, McDonough School of Business, Georgetown University, USA (email: jmreditor@georgetown. Since Smith (1956) formalized the term, segmentation has been the basis for substantial research and development within the marketing discipline. The AMA Journal of Marketing Research is a broad-based journal that serves scholars and practitioners in the field of marketing. The Journal Of Marketing Research is a research journal that publishes research related to Business, Management and Accounting; Economics, Econometrics and Finance. In Nov 9, 2025 · Accepted manuscripts for Journal of Marketing ResearchSage publishes a diverse portfolio of fully Open Access journals in a variety of disciplines. , empirical or experimental studies, Jun 29, 2021 · Table of contents for Journal of Marketing Research, 58, 4 This Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. It publishes the highest-quality articles that make methodological JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case » In order to submit a manuscript to this journal, please read the guidelines for authors in the journal's homepage. Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. ural field setting. Official Journal of the European Marketing Academy The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Jul 11, 2025 · Table of contents for Journal of Marketing Research, 0, 0 Paulo Albuquerque | INSEAD Anocha Aribarg | University of Michigan Neeraj Arora | University of Wisconsin–Madison Simon Blanchard | Georgetown University Jan 6, 2025 · The rally for impactful marketing and consumer research was reiterated by a recent editorial from the Journal of Consumer Research, acknowledging ‘there is a growing call for consumer research to get out of the ivory tower and address a growing list of important managerial and societal concerns’ (Schmitt et al. Feb 11, 2025 · From March 1, 2025, onward, the Journal of Marketing (JM) will adopt a new policy for reporting empirical results. Hamilton is Michael G. , Suite 200, Chicago, IL 60606- of each article copied. XVI (February 1979), 64-73 PARADIGM FOR DEVELOPING MEASURES OF MARKETING CONSTRUCTS guidance on how to determine its reliability, he would Journal of Marketing Research (JMR) Journal of Consumer Research (JCR) Marketing Science (MS) Journal of Consumer Psychology (JCP) Quantitative Marketing & Economics (QME) Journal of Marketing (JM) Based on our qualitative assessment, these are indeed still the top journals in our field. It is also the area within which many of the most pressing current challenges identified by marketers and CMOs arise. May 22, 2024 · This research examines how price discounts—a classic marketing incentive—drive children's healthy choices in the understudied context of a developing economy. Volume 57 Number 6 December 2020 Contents Editorial TheJournal of Marketing ResearchToday: Spanning the Domains of Marketing Scholarship 985 Rajdeep Grewal, Sachin Gupta, and Rebecca Hamilton Articles Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models 999 Nov 2, 2025 · The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. Page Moreau, Robert W. Marketers are leveraging new approaches for Journal of Marketing ScholarOne site Journal of Marketing Research ScholarOne site Journal of Public Policy & Marketing ScholarOne site Journal of International Marketing ScholarOne site Journal of Interactive Marketing ScholarOne site Submissions that arrive via mail or email will not be processed for review. Discover the latest ranking, metrics and journal information for Journal of Marketing Research Jun 12, 2025 · This research documents how introducing redemption tasks requiring a token (i. Table of contents for Journal of Marketing Research, 61, 5, Oct 01, 2024 Nov 2, 2020 · The journal was founded in 1964 with the goal of advancing science in marketing (Davidson 1964; Wittink 2014) and serving as the premier journal of research in marketing (Churchill and Perreault 1982). express permission of the American Marketing Association Publications Group is pro- Manuscripts: Write to Editor for JMR Style Sheet, or visit the AMA Web site at hibited. Since its founding in 1958 IJMR has been at the forefront of the development of new research methods, … | View full journal description This journal is a member of the Committee on Publication Ethics (COPE). Sep 6, 2021 · The exponential growth in digital media has recently challenged the value of print media in the overall marketing mix. , Matthew Farmer, Tianyu Gu, and Caleb Warren (2021), “ Marketing Ideas: How to Write Research Articles that Readers Understand and Cite,” Journal of Marketing, 85 (5), 42–57. For more than seven decades, the AMA has been an essential resource, providing relevant marketing information that experienced marketers turn to every day. Sep 18, 2025 · This guide provides links to print and online resources for publications, associations, agencies, regulations, and data sources in the field of marketing. Oct 28, 2025 · The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. Dec 21, 2023 · This research integrates marketing literature, design theory, interviews with world-renowned designers, and established scale development procedures to develop a reliable and valid instrument that measures the effectiveness of design communication (i. , trivial) amount of effort—for instance, by asking the consumer to enter a promo code or solve a CAPTCHA to receive a discount—increases price promotion effectiveness Journal of Marketing Research | Editorial Review Board - American Marketing Association AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight Subscription and open access journals from Sage, the world's leading independent academic publisher. XXX (May 1993), 234-45 PRICE PERCEPTION CONSTRUCTS Sale The Marketing Science Lab Journal Collection At Marketing Science Lab, we continuously monitor breakthrough research from the world's most influential marketing and consumer behavior publications. Aug 1, 2023 · This research investigates how shopping on a weekday or a weekend moderates the impact of music on supermarket sales. Sep 1, 2017 · This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published i… This research examines the effects of religious belief and religious priming on negative word-of-mouth (NWOM) behavior. In addition to authors, the peer review process at JMR involves reviewers, associate editors (AEs), and coeditors (CoEs), as well as production and managing editors. His editorship will be reflected in the journal masthead for issues published for a four-year . Top Marketing journals This web page aims to provide a latest list of top Marketing journals. This research examines whether there are systematic short-term trends (“ Mission The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing. However, we were open to changing this assessment if the metrics strongly suggested otherwise. On May 16, 2024, Journal of Marketing Research (JMR) held a workshop to discuss its Research Transparency Policy, provide additional guidance to authors, and answer questions. , advertisements, videos, news articles) more viral than others? This article takes a psychological approach to un Apr 14, 2025 · The Journal of Marketing is pleased to announce a special issue on Empirics First. Sage is committed to upholding the integrity of the academic record. Across a combination of field and online studies, the authors provide evidence that (1) consumers prefer self-service to human services when Just Accepted Articles Search Journal of Marketing Current Issue | March 2021 Reality Check: Infusing Ecological Value into Academic Marketing Research Harald J. Market segmentation involves dividing a market into smaller groups of customers with JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case Feb 21, 2022 · The current research examines the interactive effect of consumers’ moral identity and risk factor stigma on health message effectiveness. 2023). SAGE Aug 1, 2021 · The insights listed in this paper cover a wide spectrum of digital and social media marketing topics, reflecting the views from each of the invited experts. Over the lifetime, 4136 publications have been published receiving 743350 citations. Single- and multiple-author reference for periodicals (include author's name, publication date, article title, complete name of periodical, volume number, month of publication, and page numbers): Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173-82. Rajdeep Grewal (University of North Carolina, Chapel Hill) as the Editor-in-Chief (EIC) of the Journal of Marketing Research (JMR). Menard, Scott (1995), Applied Logistic Regression Analysis. Irwin. Published articles must make a significant contribution to the marketing discipline, provide a basis for Feb 15, 2016 · The Journal Selection Committee, chaired by the VP of Publications, Rajan Varadarajan, has selected Dr. It is the premier outlet for substantive research in marketing. The EIC designate Existing research treats sales performance as a series of discrete, independent events rather than a series of sales attempts with intertemporal spillover across these attempts. It covers all aspects of marketing research and has a 2020 impact factor of 5. An international peer-reviewed journal publishing high quality papers on all aspects of Advertising, Consumer Behavior, Marketing Research, Integrated Marketing, Marketing Environment, Retail Management, Logistics and Supply Chain, and miscellaneous topics. We develop a new conceptualization of the domain and sub-domains of marketing strategy and use this lens to assess the current Feb 9, 2021 · Table of contents for Journal of Marketing Research, 58, 2 The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for … | View full journal description This journal is a member of the Committee on Publication Ethics (COPE). Her work has appeared in publications such as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Harvard Business Review, and MIT Sloan Management Review. The AMA is the industry leader in providing members with expertise and knowledge Welcome to the Society for Marketing Advances' Journal Call for Papers page, featuring exciting opportunities to contribute to cutting-edge research in marketing across five esteemed journals. 000. The journals are Web of Science (SCI) indexed with high impact factor. 415 The journal was founded in 1964 with the goal of advancing science in marketing (Davidson 1964; Wittink 2014) and serving as the premier journal of research in marketing (Churchill and Per-reault 1982). , JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case Nov 15, 2021 · This research classifies social media brand imagery and studies user response. As JMR Coeditors, we require authors to disclose potential conflicts of interest and funding sources, and describe their methods Scope JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Richard D. In Study 1, using eye tracking Feb 9, 2021 · Table of contents for Journal of Marketing Research, 58, 2 Aug 1, 2023 · As editors of the Journal of Marketing Research (JMR), we have had the privilege of shepherding thousands of manuscripts through the peer review process. Executives can leverage this content in their organization. May 29, 2024 · Table of contents for Journal of Marketing Research, 61, 4 Journal of Marketing & Social Research (JMSR) is to advance the understanding and practice of marketing and social research by publishing high-quality, peer-reviewed articles that contribute to theoretical development, empirical research, and practical applications in these fields. Warren Nooshin L. Drawing on social exchange and norm paradigms, the authors theorize and find evidence of the unique effects of religious belief and If an investigator should invent a new psychological test and then turn to any recent scholarly work for 64 Journal of Marketing Research Vol. This position has enabled JMR to leverage and attract the best manuscripts from authors who seek a broad audience. Dec 21, 2023 · Rebecca W. » For a more in-depth analysis of the journal, you should subscribe and check it out on Journal Citation Reports (JCR). We would like to show you a description here but the site won’t allow us. 6 days ago · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. It is the premier outlet for substantive marketing scholarship. Contrary to the intuitive beliefs of interviewed store managers, a meta-analysis, two field studies, and a controlled experimental study Mar 20, 2023 · The current research advances understanding of how consumers respond to embarrassing service encounters. AMA Journals Award Winners Announcing the latest journal awards from the American Marketing Association. JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case Apr 16, 2025 · The American Marketing Association is seeking nominations and applications for the Editor in Chief designate of Journal of Marketing Research (JMR). The dominant research topics disseminated in this journal are Marketing, Advertising, Public relations, Market research and Actuarial science Oct 31, 2025 · The Journal of Marketing Communications is a double-anonymized peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. Table of contents for Journal of Marketing Research, 59, 4, Aug 01, 2022 This web page aims to provide a latest list of top Marketing journals. JCR is interdisciplinary, publishing in topics such as psychology, marketing, sociology, economics, communications, and anthropology. JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Palmatier Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions Xueming Luo, Marco Shaojun Qin, Zheng Fang JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case Jun 22, 2023 · Journal of Marketing Research is a journal published by American Marketing Association. The Journal of Marketing Research Special Issue editorial team welcomes all approaches to examining relevant issues, including behavioral, empirical, analytical, and strategy-based perspectives. Grewal will serve from July 1, 2016 through June 30, 2020. Accordingly, the research-driven app Editorial Mission Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. This policy will hold for new submissions and revisions and is based on the recommendations for comprehensive reporting of statistical results as laid out in the article by McShane et al. Dr. Published articles must make a significant contribution to the marketing discipline, provide a basis for Journal of Marketing Research is an academic journal published by American Marketing Association.