The business has achieved influence and productivity from messaging. Media exposure on TV asks us to compose a 'keyword' to a number. If we do this, we are involved in their offer and this will help us understand more, apply to them, or even purchase something that the company offers. This informs us about the first wave of text in which the company is interested, and also informs us about the second wave of text that is expected. Texts that recall appointments do not encourage the consumer to respond by text.